How does a product is born

Bringing a product to life is usually a long process...

One of the reasons for this journey is to find again the sparks of creation again. Sitting at home/studio every day got us a little board, plus all the daily tasks and logistics of manufacturing, delivering, collecting...takes at the end of the day to much energy.

I must admit, that 4 months now into our trip, and only lately I found the time to sit and think, gather thoughts that rise along the trip

We rented a house in Goa, kids going to a local international "school" (if you can call it a school...don't imagine classes, big building ...

We have set up a relatively good internet connection (which is big deal in india...- if you are not in one of the big cities)

So everything is set up for work, for developing...but it doesnt come...so many ideas are throuwn into the basket. over the years I had so many things I wanted to do, not only for babies/kids but now, nothing seems right at first...

I try to stick to whats going on around us, what we are missing, what would have helped us in our travel... 

So, I have something in mind, but it's too early to share...

The first stage when you have an idea, is checking the web and see if there are similar things or solutions, in our world there is almost nothing to invent, if there is a need - most likely there will be a solution already.

Sometimes all you need is to see if your solution is good, better than whats on the market, a different angle which is worth making your own product, design, significant improvement to similar solutions......

for small business like us, it is very essential to bring something else, not usually common, otherwise we will have to compete from start with companies which has much more power and funds to promote their solutions, it will not always work since being diferent or bringing unique solutions sometimes has its deficulties, you need to educate the market...but once in a while you make the break, the sack'n seat in its time was great solution to common problem parents faced and unique enough to stand out and get on its own its name, we had enough time to get our brand known before similar solutions came along.